Note: Named for Southwest Airlines.
Part of Speech: n.
Quotation: What isn’t known is how much demand for travel will disappear this fall if fares are higher and the economy weakens further. When discounters enter markets and force all airlines to cut prices, traffic increases exponentially—the Department of Transportation once labeled that stimulation “The Southwest Effect.“
Author:
Scott McCartney
Date of Publication:
Sept. 30, 2008
This catchword has yet to be researched.